CASE STUDY ON CSR OF AMUL

The dairy cooperatives have been able to maintain democratic structure at least at the grass-root level with the management committee of the village level unit elected from among the members in majority of the villages. I, would like to express my gratitude towards my Prof. Today, we are seeing increased awareness and active participation by business professionals in the development of CSR policies. This marked the beginning of a silent new revolution to bring a green carpet on Gujarat and India. Help Center Find new research papers in: Under Amul Yatra the distributors and their salesmen are taken on a visit to Anand. Pointwise methodology for implementation of tree plantation programme on such a mass scale is as following.

The GCMMF realised that it was a corporate social responsibility to strengthen the core business processes of its distributors so as to keep them in mainstream business and compete with those with formal training in management. Third tier is the state level co-operative – the Gujarat Co-operative Milk Marketing Federation GCMMF responsible for national and international marketing of milk and milk products produced and sold to it. The unique fact about the programme was that the milk producer members took up the oath to protect tree saplings till it survives and grows into tree. The responsibilities of an organization may range from providing small donations to executing bigger projects for the welfare of the society. Improving Operational Efficiency Perhaps the strongest — and best documented — argument for engaging employees in environmental practices is the connection between CSR involvement and increased operational efficiency. The entire three-tier structure with the GCMMF at its apex, is a unique institution because it encompasses the entire chain from production of raw material to reaching the consumer with the end product. The advantages of doing so through an effective CSR program, such as building brand recognition, realizing increased sales and fostering trust with employees and community, can be achieved as a win-win in almost all situations.

Achievements of the “Amul Movement” 1. Hence it is the most basic constituent for a developing nation like ours.

Its bid to enter the Japanese market in did not succeed, but it plans to venture again. The entire three-tier structure with the GCMMF casr its apex, is a unique institution because it encompasses the entire chain from production of raw material to reaching the consumer with the end product. In an era of global warming, Amul is contributing its share in making Gujarat lush green. Before the GCMMF closes its financial accounts the co-operatives are paid price difference, the amount between the interim price and the final price.

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Amul became the world’s largest vegetarian cheese and the largest pouched-milk brand. It can also strengthen relationships between a company and its suppliers by aligning values and objectives.

Corporate Social Responsibility, The Amul Way

This was just the beginning. First tree plantation programme 15th August, was carried out on “one member, One tree” basis. The milk producers of Gujarat Dairy Cooperatives are conducting mass tree plantation drive every year on Independence Day for last five years.

In the year21, saplings were planted by the farmers in Kaira of which 10, plants have survived. They feel proud that they are participants in development of rural society and thus in nation building. Third tier is the state level co-operative – the Gujarat Co-operative Milk Marketing Federation GCMMF responsible for national and international marketing of milk and milk products produced and sold to it.

Kurien in with a donation of Rs. Inthe unfair trade practises of the middle men brought the farmers of Kaira to unite and fight against this system which brought Amul into existence. CSR can not only refer to the compliance of human right standards, labor and social security arrangements, but also to the fight against climate change, sustainable management of natural resources and consumer protection.

It has developed in-house modules for training and competence building to improve and up grade of their knowledge; communication skills to understand the customer, be responsive to customer requirements, and communicate clearly for trouble shooting of problems. There are 12 district co-operatives each being managed by a member board elected by the college comprising the nominated representatives or chairmen of the village co-operatives.

Many national and multinational firms are booming in various developing countries.

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Corporate Social Responsibility, The Amul Way

Enter the email address you signed up with and we’ll email you a reset link. MUs conducted survey after 5 months to find out the survival rate of sapling under the programme.

In this way, the milk producers of Gujarat are ushering in a silent revolution of greening Gujarat. Corporate social responsibility is represented by the contributions undertaken by companies to society through its business activities and its social investment.

The information submitted is true and original to the best of my knowledge. Front-line employees are often in the best position to identify inefficiencies and propose improvements. Every year the outstanding children are identified from the villages and scholarships are provided to fulfill their dream of achieving academic excellence. Since men are the basis for achieving the CSR, the GCMMF lays emp-hasis on their development into competent, courteous, credible, reliable, responsive communicators and performers.

They feel proud sutdy they are participants in development of rural society amhl thus in nation building.

case study on csr of amul

in Along with logistical arrangements direct contact was established with different agencies for receipt of saplings. The idea was “one member one tree” plantation on our 60th Independence day – 15th August What is the importance of corporate social responsibility?

case study on csr of amul

There seems to be a direct correlation between the implementation of effective green programs and tsudy of green buildings to improved office worker productivity and employee morale, while driving efficiencies and reduced consumption. This paper aimed to launch a debate on how the European Union could promote Corporate Social Responsibility at both the European and international level. It has developed in-house csrr for training and competence buil-ding to improve and up grade of their knowledge; communication skills to understand the customer, be responsive to customer requirements, and communicate clearly for trouble shooting of problems.

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