Accessed May 23, The executives made many errors including lack of cultural research, last minute changes to the project which increased the costs and assuming that one park was successful so would the others. However by implementing this American strategy, it caused astonishment and rebellion in France where a glass of wine for lunch is a given. As those three Disneyland are all very successful, it decided to apply it to France. Food, toys and doting vendors have low power. In Individualist societies people are only supposed to look after themselves and their direct family. Euro Disney decision to open its Theme Park near Paris has caused a negative publicity in the sight of many French politicians, they have objected the existence of Theme Parks in the center of their French culture since the park has been viewed as a visible symbol of the U.

Uncertainty Avoidance Index UAI deals with a society’s tolerance for uncertainty and ambiguity; it ultimately refers to man’s search for Truth Hofstede , In addition to these, Disney must address the typical US vs. France scores fairly high on Power Distance. The executives made many errors including lack of cultural research, last minute changes to the project which increased the costs and assuming that one park was successful so would the others. Also Disney placed its first ads for work bid in English, leaving small and medium sized French firms feeling like foreigners in their own land. Malaysia Malaysia is a constitutional monarchy headed by the Yang di-Pertuan Agong.


It is, therefore, a society in which a fair degree of inequality is accepted. Each country, each city in the world has its own individualism, its own culture, and it is disneylane to companies to appreciate the culture and the people they will deal with. Achievement culture gives high states to high achievers meaning that people who work more at the end they will have a pay off for their extra effort.


Based on its experience, what are three lessons the company should have learned about how to deal with diversity? Pearson Prentice Hall, Chapter 4, pp.

Euro Disney Case Essay Example for Free – Sample words

Some failures in business are caused by lacking the cultural awareness,such as Euro Disneyland. How are these different from those in Europe? Recipes were adapted for European taste. This dependency will be transferred to teachers and later on to superiors.

Malaysia citizens are very familiar with the Disney characters as the cartoon is aired on national television. Therefore, Disneyland is a great cross-cultural lesson for students and business man around the world.

euro disneyland case study hofstede

This park was the idea of Walt Disney and became known as Disneyland. The proposed plan will create new jobs. Another assumption such as optimistic assumption about attendance was also made.

There are many aspects of this exercise that can be brought back to a single statement: The US scores well below average on the Uncertainty Avoidance dimension. Indeed, Euro Disney has hofstedw consumer price sensitivity, thus have failed to attract customers. That is why in this case the French were confused when Disney appointed mostly US expatriates into the casw positions at Euro Disneyland- most of whom even cannot speak French well. Your Answer is very helpful for Us Thank you a lot!

In addition to these, Disney must address the typical US vs. So, there is no doubt that the USA stress the bloodline of the family and which school you graduated but the French emphasis the factors of their history.


Skip to main content. The mistakes Euro Disneyland operation had were mainly handling French Culture: And do not apply it own culture value to a different country. Power Distance Index PDI is a value that reflects the degree to which the less powerful members of a social system believe that power should be distributed in an unequal manner in the system and accept this distribution Stockdale and Crosby, How to cite this page Choose cite format: Bargaining power for technology suppliers and construction companies is medium as technologies are capital intensive and require support and maintenance.

For the visitors it was too expensive, highly gathering place most importantly it ignored the French culture.

euro disneyland case study hofstede

We use cookies to give you the best experience possible. When a company expands in another country, the company must review all aspects of culture, risks, economics and lifestyles.

Euro Disney Case Essay

Walt Disney Company did not pay enough attention on it. From the time of opening, Dosneyland became an immediate success. Running this entertainment business more than 60 yards. Sorry, but copying text is not allowed on this site. Euro Disneyland has six hotels consists of rooms, camping sites.

The parent company is the world pioneer in amusement parks and theme parks and has an unparalleled brand presence in the entire world.

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