By the efficient use of trained staff and getting possible benefits from customers brand loyalty towards MMBC make it unique from its competitors. The internet is one possibility, capitalizing on the younger generation and their anti-big-business-sentiment as a marketing tool. Auth with social network: As such they are losing their influence over the younger market, as well as the women drinkers. Businesses must act in a certain manner in order to maximize profits or run the risk of losing their place in the marketplace.
This phenomenon leads towards the shrinkage in the existing market share of the MMBC brand in the competitive environment and no new inflow of the customers towards the existing product. We will explore the pros and cons of creating a light version of the brew and other strategic options for growth if this brand extension is not launched or if the launch is unsuccessful. Keeping in mind the demographics, there is quiet a possibility that the rate of declining sales might accelerate due to the aging customer base. Traditional advertising was not as effective as grass roots marketing in building beer brand awareness in the East Central region where MMBC had a stronghold. By the efficient use of trained staff and getting possible benefits from customers brand loyalty towards MMBC make it unique from its competitors. MMBC has proven to be successful in grass-root marketing with a sales force which is known to not just push the brand but influence customers to embrace Mountain Man and promote the brand by word of mouth.
This result is also good, because the company will start earning additional profit from the third year. While the light beer market would continue to grow, Mountain Man Beer would be at risk of fading away from public conscience and due to low visibility among newer, younger consumers.
Mountain Man Beer Company – Case Analysis
Bringing the Brand to Light. They would sell the MMLight at the same price as the regular beer; however it costs considerably more to produce. It can also be considered that introduction of the Light MM cannot deteriorate the sales revenue of the existing product but it can create a new customer based without switching Lager beer customers towards Light MM.
We will explore the pros and cons of creating a light version of the brew stkdy other strategic options for growth if this brand extension is not launched or if the launch is unsuccessful.
Mountain Man Brewing Company
About project SlidePlayer Terms of Service. Acquire foundational knowledge of marketing-information management to understand its nature and scope Marketing Indicator 1.
This segment preferred light beer to lager beer and thus light beer sales started gaining market share and accounted for The company has only one product of beer known as Mountain Man lager which is produced under the taste of family trend in a refined way. Looking externally one can see that MMBC has many possible avenues they could take advantage of, in the changing U.
Through this company maintain its successful family business status. He reformulated an old family brew with quality ingredients, resulting in mmvc flavorful bitter tasting beer which was launched as the Mountain Man Lager. With economies of scale in brewing, transportation and marketing, the Budweisers of the world are formidable rivals to say the least.
As beer contains the high amount of calories it is losing its popularity in new customers, who preferring less caloric products of the main competitors. In conclusion, under all scenarios we will cover the losses within the first three years.
Mountain Man Beer Company – Case Analysis | Free Essays –
As this MMBC brand is popular in working class they perceive it as high quality and upper-class status product as compared to Miller and Budweiser. But this does not, in anyway, provide any solid evidence that MMBC will tsudy in those same footsteps if they are to launch the new line.
Mountain Man Brewing Case Analysis. They could respond in such a way as to make doing business very difficult moving forward.
Governmental involvement in the beer industry is another issue at hand. Through this MMBC can gain its higher return as compared to its competitors without going into deep competition with the competitors.
It is analyzed that the consumption age group of Lager MM is above 45 years and for MM light would be 25 to 45 and ratio between male and female is sttudy to 1 in MM Lager and Lighter beer contain Market Research — Evaluation of Brand Extension opportunities. Changes in beer consumption are being driven by changing consumer segments. Advertising would also add to the burden of MMLight. MMBC is known for their traditional high quality lager with the potential to expand into several fast growing markets such as light beer and super-premium beer.
Wtudy, August 11, Stuyd with the current situation aspects, it is anticipated that in future this decline in Lager MM continues to decline with the same ratio. Branding and the Marketing program. This caase quality lager is known for its dark color, distinct bitter taste and slightly higher alcohol content. MMBC should also look to expand their distribution range to acquire more states in the U.